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Moe’s to host “Queso for Kids” campaign—and provide meals to families in need during month of October



Partnership will provide financial support, as well as meals for marginalized families

KNOXVILLE, TN (October 1, 2020) Moe’s Southwest Grill is launching its first “Queso for Kids” campaign in October to benefit Big Brothers Big Sisters of East Tennessee.

Moe’s will donate $1 to BBBS-ETN for every cup of queso sold at its Cumberland Avenue and Northshore Drive locations from Oct. 5-31. Additionally, the restaurant will hang mobiles, also known as pin-ups, recognizing customers who donate $1 to BBBS-ETN.

As part of the campaign, Moe’s will feed disadvantaged families served by BBBS-ETN each week throughout the month. Moe’s Meal Kits serve 4-6 people and feature all the ingredients for each family member to create a home dining experience.

“We are unbelievably grateful to expand our long-time partnership with Moe’s Southwest Grill,” BBBS-ETN CEO Brent Waugh said. “From supporting our volunteer recruitment efforts, to hosting fundraising initiatives like ‘Queso for Kids,’ to providing food directly to youth – the Moe’s team continues to positively impact this community and the families Big Brothers Big Sisters of East Tennessee serves.”

“The Moe’s brand is built on supporting local communities, and partnering with Big Brothers Big Sisters allows us to have an immediate impact on Knoxville-area families struggling during the COVID-19 pandemic,” franchise owner James Sills said. “I am proud to support the Big Brothers Big Sisters team as they keep kids connected and link families to essential services, including food, rent assistance and so much more.”


• Families in need receiving food

• Donors to the “Queso for Kids” campaign speaking regarding their support

• BBBS-ETN match support staff connecting families to food and other resources

Primary Contact: Tyler Boldin,

About Big Brothers Big Sisters of East Tennessee

Big Brothers Big Sisters of East Tennessee defends potential in children through strong and enduring, professionally supported one‐to‐one relationships that ignite the power and promise of youth. Youth enrolled in the program achieve measurable outcomes, including improved educational success, avoidance of risky behaviors, higher aspirations, greater self-confidence, and better relationships. This mission has been the cornerstone of the organization’s 50-year history in the Knoxville area.

During the COVID-19 crisis – and every day – BBBS-ETN is committed to keeping kids connected through a supportive mentor and dedicated case workers. The agency goes one step further, connecting both families and caregivers with critical services, serving those affected by loss of income, food insecurity, lack of healthcare, isolation, and anxiety due to COVID-19. Learn more at

About Moe’s Southwest Grill

Welcome to Moe’s!® Founded in 2000 and based in Atlanta, GA, Moe’s Southwest Grill® is a fast-casual restaurant franchise that serves high quality and fresh southwestern food. Moe’s has an extensive variety of menu items to please the entire family – from burritos to specialty items like quesadillas, nachos and stacks. Whether you visit one of our 700 franchised locations or have us cater your next event, free chips and salsa come with every order, and each restaurant has a salsa bar and serves our famous queso. Moe’s Southwest Grill® has been recognized as the Brand of the Year in the Fast Casual Mexican Restaurant category for two years in a row based on the 2016 and 2017 Harris Poll EquiTrend® Studies. Learn more at


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